Savage Arms Support NSSF’s Project ChildSafe

SA120_SavageChildsafe_PR_lgSUFFIELD, Conn. – Savage Arms™ announces its support of the Project ChildSafe® (PCS) initiative championed by the National Shooting Sports Foundation (NSSF). The program provides free gun locks and safety education brochures to educate families and communities about responsible firearm and ammunition handling and storage. Kits are distributed by law enforcement agencies around the country.

Beginning this month, all new Savage and Stevens firearms will include a PCS lock, which prevents unauthorized use and requires a key to remove. In addition to the PCS lock, every new firearm will include a safety education brochure to provide families and communities the information necessary to begin a conversation about safe, responsible firearm ownership. Savage and Stevens firearms will also integrate program information and tools into marketing and sales communications.

To kick off its support, Savage enlisted the help of brand ambassadors Troy, Jacob and Chase Landry, stars of the TV series “Swamp People®” on HISTORY®. The Landry family has recorded a public service announcement (PSA) to air on the Savage and CCI websites, various social media channels and other outlets. In the PSA, patriarch Troy Landry reminds viewers of the responsibilities of gun ownership and that absolute adherence to safe gun-handling practices should never be overlooked—even if you work with firearms on a daily basis like he does.

To learn more about Savage Arms and its products, go to www.savagearms.com.


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