WICHITA, KS – Hadley Development LLC has announced an agreement to manufacture and distribute a new premium line of hunting apparel under the Girls with Guns (GWG) label.
“With the help of Jen and Norissa at Girls with Guns, we have developed one of the most functional and great-fitting lines of hunting apparel following the Girls with Guns philosophy of ‘fashion meets function,'” said Michael Northrup, President of Hadley Development.
Women and fans of the GWG brand have been asking for years for GWG to bring a lineup of hunting apparel to market after finding the fit of their already popular fashion line to be spot on. With perfected fit and a passion to turn ordinary hunting garments into fashionable pieces that would function in the field, Hadley was proud to be part of this new launch featuring Mossy Oak® brand camouflage.
Andrea Ruhl, Vice President of soft lines for Hadley Development, said, “As a passionate female hunter having sought apparel that would not only have women looking good in the field but function to keep us warm, comfortable and quiet, I can say the new GWG hunting lineup not only accomplishes the mission it set out to do, but far exceeds expectations.”
Hadley worked extensively with GWG founders Jen Adams and Norissa Harman to develop a hunting garment line that fits and functions in the field while having the Girls with Guns flair that has established them as one of the hottest selling brands for women in the sporting goods space. This line will continue to expand in the years to come and without a doubt become the go-to lineup for women throughout the hunting world.
GWG hunting apparel started hitting shelves across the nation in October, just in time for fall hunting seasons. Utilizing some of the most innovative fabrics from base layers to mid-weight soft shells, meticulous detail was put into every piece. With their gift of fashion insight, Adams and Harman have brought these Mossy Oak pieces to life while maintaining one of the best values in the industry. Touting retails ranging from $39.99 to $139.99, the GWG lineup brings a premium camouflage like Mossy Oak at a value that is second to none.
Adams and Harman stated, “It’s a dream come true for us to be able to partner with Hadley Development to develop a premier women’s hunting line tailored to the female outdoor enthusiast.”
Each new piece of the hunting line has been field tested while filming their upcoming TV show “Universal Huntress” in different terrains around the world. Be sure to catch the new show starting in 2015 on the Sportsman Channel. Check the new line out at www.gwgclothing.com/hunting. For more information, contact Hadley Development at 316-821-9700.
Founded by two best friends in their garage, Girls with Guns Clothing (www.gwgclothing.com) is located in Red Bluff, California. A perfect combination of passion for the sport of shooting, hunting and fashion, GWG clothing and accessories let women show their love for hunting and shooting in an edgy way. The GWG line designed by women for women, was created for everyone from the avid hunter and shooter to the fashionista. It is your everyday outdoor lifestyle apparel. There’s something for everyone.
Girls With Guns is an officially licensed partner of Haas Outdoors Inc. Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, GameKeepers and Mossy Oak Properties.
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