Female Shooting-Sport Enthusiasts
Training focused on meeting needs of female customers
Athens, AL – March 21st, 2017 – Shoot Like A Girl will be in Oklahoma City, OK March 20th-21st to continue their training of Cabela’s archery and gun counter employees on how to best support women in their purchases to make Cabela’s the premier retail destination for female shooting sports enthusiasts.
The Shoot Like A Girl instructors and staff provide training to Cabela’s employees on the specific needs and shopping habits of female shooting enthusiasts. Developed from Shoot Like A Girl’s extensive market research and analysis, the training program is designed to improve the in-store experience for women shopping with Cabela’s. This is an ongoing program to ensure each Cabela’s and their employees will be equipped with the knowledge of how to best serve women in their stores.
Shoot Like A Girl is an industry leader in introducing women to shooting sports and supporting those already participating in shooting activities. Female participation in such activities is on the rise. According to the National Shooting Sports Foundation, the number of women target shooters increased 60 percent – from 3.3 million to 5.4 million – during the 12-year span from 2001 to 2013.
Christine Wamsley, director of communications and partnerships for Cabela’s. “They are the premier, female-focused organization in the outdoor industry. Together, we will help women explore and enjoy shooting sports activities safely and confidently across the country.”
“This training opportunity makes me so very happy,” said Karen Butler, president of Shoot Like A Girl. “It brings our program full circle, so after we encourage women to participate in shooting sports and the outdoors, they are able to visit Cabela’s and meet with employees who welcome them into this great world of shooting sports and outdoor enthusiasts. Cabela’s employees will be equipped and able assist women in making their own informed decisions, and make purchases with confidence.”
Cabela’s, Ruger, Smith & Wesson, Beretta, Charter Arms, Colt, GLOCK, Magpul, Taurus,Weatherby, Savage, PelterSport, Truglo, Nikon, Trijicon, Thermacell, Mossy Oak, Danner, Rocky Mountain Elk Foundation, Beman, Federal Premium Ammunition, Hoppes, Mathews, Hoyt, BowTech, Bear, PSE, Neet Archery Products, S & S Outdoors, Legacy Sports, and PESA.
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